What has consumed me for the last two months (and will for the next week or so)? Prepping myself and applying to internships. So far, I've applied to around 70 firms (no joke - I just counted the 50 cover letters I've written so far, and there have been around 20 or so postings that didn't ask for a cover letter). Then on top of that, I've sent "inquiries" to around 20 or so more firms, so I guess I'm looking at a number closer to 90 or so. Jeesh.
Where am I applying? Management consulting firms, of all shapes and sizes (and specialties).
Now, I know that nearly everyone I've spoken to about my career aspirations gives me that face like "Yeah, I know what you're talking about... kinda.... I know what management is, and I've heard that retired people like the President consult sometimes... But you? What do you know?"
So here's the skinny: Management consultants are essentially hired brains. When a business has a problem (whether the health care laws change, or there's a new competitor coming into their market), a lot of times they don't have the time or resources to do the analytics or research to know what to do next. So they hire consultants. That doesn't mean I or my colleagues know their business as well as they do, but we do have the time and resources to do the research and analytics and find out what they should do - that's why they hire a management consulting firm. Not many firms are large enough to warrant their own strategy department, so you can think of them hiring a management consulting firm as outsourcing their business strategy analytics.
Here's a great example of management consulting at work that you might recognize: Target used to be a standard "big box" store, like K-Mart or Walmart - but before Walmart was a threat. As Target saw Walmart coming into their market, they hired a management consulting firm to figure out what they should do. The result? The firm told Target to basically get out of they way - that Target could not fight Walmart head-on successfully. Working together, Target and its management consulting firm (I don't know which one, that's usually kept quiet from the public) decided to move Target "upstream" - re-branding itself as a high-class, high-quality big-box retailer. Target was able to make that transition successfully, and they're still a strong player in the retail market - unlike K-Mart who tried, and failed, to fight Walmart head-on.
Isn't that cool? That's what I want to do. Hence to 90 applications... Part of the reason of why I've applied to so many is I have one big black mark on my application: my GPA is only a 3.72. These firms usually only look at 3.8's and above, so I'm hedging my bets by applying to as many firms as possible. A lot of the more specialized firms aren't so picky. Hopefully my minor in Business Strategy should help, too.

